In 1953 Heuer produced the 404 series watch, dedicated to the Carrera Panamericana. The history of the “Carrera” name as used by Heuer pre-dates the launch of the Heuer Carrera collection by a full decade, however. In 2021, almost 60 years after first debuting the name, the collection is alive and well, with the brand introducing three new models – Date, Day-Date and Twin-Time Date – making the 2021 TAG Heuer Carrera 3 Hands Collection. TAG Heuer launched the Carrera collection in 1963 and nowadays labels it “born on the racetrack”, something very fitting with the brand’s identity.
The TAG Heuer Carrera, of course, takes its names from the Carrera Panamericana, a gruelling border-to-border road-racing event held in Mexico from 1950 to 1954. All strong names inspired by the world of motorsports. Legendary names like Monaco, Monza, Silverstone, or Formula 1. The Carrera, like other collections by Heuer/TAG Heuer, is named after a prolific motorsport event or venue.
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